Review policy

• First-hand experience of a tenancy the reviewer personally held.
• Ratings and tags covering the condition of the property, how repairs were handled, privacy and communication, and what happened to the deposit.
• Photos of the property or its condition, with no people in them.
• Balanced, specific accounts — including positive ones. Good landlords deserve the recognition.

Many tenancies are owned by one person and run day to day by an agency. We ask every reviewer who actually handled rent, repairs and messages, and the score counts towards that party. Where the owner and the agency shared the job, the reviewer chooses who they are mainly rating; if they say both, the review counts once on each profile and is clearly labelled as shared management.

The other party is still named on the review, but is marked as mentioned only and is not scored. When a reviewer is not sure who was in charge, the review carries a “management unconfirmed” label. Agencies are recorded with their town, city or branch area so one office is never judged on another branch's record.

A reviewer may choose to review the property alone without naming a landlord or agent — for example if they are concerned about being identified. Property-only reviews appear on the property page only. They are never linked to, shown on, or counted towards the rating of any landlord or letting agency, including whoever currently lets the property.

A landlord or agency with a verified link to that property can still see the review in their portal and post a moderated reply, which appears on the property page without naming them as the subject of the review.

Reviews are anonymous. We never publish a reviewer's name or email address, and we never share it with a landlord. Tenancy dates are shown as a year range, and a tenancy that is still running is shown only as a “current tenancy” with no year attached, so a review cannot be tied to whoever lives there now.

If you are still living at the property, you can also choose to hold your review until your tenancy ends. Held reviews are stored securely, are not visible to anyone outside our moderation team, do not affect the property or landlord score, and are published automatically after the end year you gave us. Before that happens we email you twice — seven days and then 24 hours before publication. Each reminder contains two one-click links: one that stops publication, and one that deletes your review and any photos permanently. Both ask you to confirm before anything happens, so nothing changes if an email scanner opens the link. If you renewed or extended your tenancy since writing the review, stop publication and reply to the reminder — we can hold it until your new end date or remove it entirely. Your email address is kept only for those reminders and is deleted as soon as the review is published, stopped, or removed.

Every published review is confirmed by a one-time code sent to the reviewer's email address, so each review comes from a working inbox that has been used only once for that property. All approved reviews count towards a score.

We are working on an optional extra step that lets a reviewer send proof of their tenancy for our team to check privately. It is not available yet, and no review currently carries anything beyond email confirmation.

Where we can find a publicly listed business address, we may write to a landlord or agency to let them know a review has been published and invite them to claim their profile and reply. These notices are sent manually by our team, never contain the reviewer's identity or contact details, and can be stopped at any time by replying to the email or contacting hello@reviewedrentals.com.

• Abuse, threats, harassment or discriminatory language.
• Allegations of criminal conduct that cannot be substantiated.
• Comments about a landlord's private life, family, health, ethnicity, religion or any other special category information — reviews must stay on business conduct.
• Personal data about other individuals, including neighbours, other tenants or named staff members.
• Reviews that appear to be written by a competitor, paid for, or generated by AI rather than lived experience.
• Photos containing people, or images that fail our automated safety screening.
• Duplicate reviews — one review per verified email address per property within any 30-day period.

Every submission is verified by email before it reaches moderation, and unverified submissions are deleted automatically after 24 hours.

If you are a landlord, letting agent or property manager and believe a review about you is inaccurate, unfair or unlawful, you can ask us to look at it. You do not need a solicitor and there is no charge.

How to report a review. Email hello@reviewedrentals.com with:

• The link to the review or the profile page it appears on.
• The specific statements you dispute — quote them.
• Why they are inaccurate, and any evidence you can share (repair records, correspondence, deposit scheme documentation, inventory reports).
• Confirmation of who you are and your connection to the property.

What happens next. We acknowledge your report within 5 working days. We then assess the disputed statements against the evidence and against this policy, and we do one of the following: correct the review, remove it, annotate it with a factual clarification, or keep it published and tell you why. We aim to give you a decision within one month of your report, in line with UK GDPR Art. 12 timescales. If a request is complex we may extend that by up to two further months and will tell you if we do.

Rectification (Art. 16). Where a review contains a factual inaccuracy about you as an identifiable individual, you have the right to have it corrected or completed. Where accuracy is genuinely contested and cannot be settled either way, we will either annotate the review to record that it is disputed or restrict its display while we consider it.

Right of reply. You may submit a short response of up to 1,000 words to any review about you. Approved responses are published directly beneath the review, clearly labelled as the landlord's or agent's reply. Send your reply to the address above; today we handle replies by email and publish them for you, and a self-service form will follow.

Objection and erasure. You can object to the processing of your data under Art. 21, or request erasure under Art. 17. We will weigh your request against the tenant-protection and transparency interests set out in our privacy notice, and explain our decision in writing.

Reviewer anonymity. We will never tell you who wrote a review, or disclose their email address, whatever the outcome of your report. Requests for reviewer identity will be declined.

If you disagree with our decision. You can ask us to review it once more, and you can complain to the Information Commissioner's Office at ico.org.uk.

Because we do not hold tenant accounts, you cannot edit a published review yourself. Email us from the address you verified with and we will update or remove it.